How Smokey Bear’s Timeless Marketing Campaign Can Inspire Today’s Marketers

How-Smokey-Bears-Timeless-Marketing-Campaign-Can-Inspire-Todays-Marketers

When I first saw Smokey Bear at the Washington National Zoo back in 1960, he was already ten years old and well-known to kids everywhere as the symbol of the U.S. Forest Service’s Fire Prevention campaign. The story of his life along with the evolution of the “Prevent Forest Fires” campaign featuring Smokey is an … Read more

What If?

What if?

What if you discovered you only had one year to live? Morbid subject? Perhaps.  But it’s a question that we should all stop and think about occasionally. What would you do with that last year?  What would you do differently?  Would you stop spinning your wheels, attending to all the little details, being a perfectionist, … Read more

Have a Small Town Mindset in Your Business

How a small Town mindset can grow your business

During my lifetime, I’ve lived in towns and cities of all sizes.  Large cities like Washington DC and Berkeley, California.  Mid-sized cities like Pensacola, Florida and San Jose, California.  Small cities like Santa Cruz, California and Flagstaff, Arizona (where I finally landed).  But since my husband was a forest ranger, we’ve lived in some tiny … Read more