Joyce Reid 
I don’t know who first wrote this this as but applies to us both as business owners and as people: Fable of the porcupine It was the coldest winter ever. Many animals died because of the cold. The porcupines, realizing the situation, decided to group together to keep warm. This way they covered and protected … Read more
When I first saw Smokey Bear at the Washington National Zoo back in 1960, he was already ten years old and well-known to kids everywhere as the symbol of the U.S. Forest Service’s Fire Prevention campaign. The story of his life along with the evolution of the “Prevent Forest Fires” campaign featuring Smokey is an … Read more
What if you discovered you only had one year to live? Morbid subject? Perhaps. But it’s a question that we should all stop and think about occasionally. What would you do with that last year? What would you do differently? Would you stop spinning your wheels, attending to all the little details, being a perfectionist, … Read more
Make this world a better place. Make your industry a better place. Make your home a better place. A tall order? Impossible? Not at all. You can do it—starting with you. Many years ago, when I was living in Yreka, California, I saw problems in the town — problems that I felt the City Council … Read more
During my lifetime, I’ve lived in towns and cities of all sizes. Large cities like Washington DC and Berkeley, California. Mid-sized cities like Pensacola, Florida and San Jose, California. Small cities like Santa Cruz, California and Flagstaff, Arizona (where I finally landed). But since my husband was a forest ranger, we’ve lived in some tiny … Read more
Way back in 1961 or ’62, I met a very special lady who taught me two secrets of success that I still remember today. My husband and I had been married for about a year. Ron had just got out of the Navy and we had returned to his home town of Santa Cruz, California … Read more
History is important and it is incredibly sad to see it disappear only to be seen in old photos and memories. Last year, Big Basin State Park, filled with ancient redwoods and historic buildings, became a victim of the ongoing fires in Santa Cruz County, California. Most of the redwoods, with their fire resistant bark, … Read more
I grew up in the South where nuggets of wisdom were a fact of life. Here are some ones for life as well as business. They may be tongue in cheek but each and every one of them is oh so true! Don’t name a pig you plan to eat. Life is not about how … Read more